Got tired of trying different Instagram marketing strategies and failed attempts? If yes, then it is probably high time for you to make some changes in your marketing style. With the increasing competition on social media platforms, Instagram is no doubt, the leading one.
So, to make an impact on users, you have to come up with more viable ideas. Through this article, we are sharing some of the powerful tips that can help you achieve all the goals you have set for marketing on Instagram.
1. Analyze where you are going wrong
There are hoards of strategies that you can execute to market your business. But the important thing is to analyze what all are working for you. Test and trial method is considerable for initial days but then later you need to understand, in which area your company is lacking and what all strategies can get you the better results.
The best way to do this is to go through your records, understand the kind of customers you are having, discover the strategies that did well and then build some powerful tactics that can help you further.
2. Get more followers
No matter how much effort, time, and money you invest in making your marketing game robust, if you do not have followers, then everything is pointless. Therefore, steer your actions in such a direction that can help you to gain followers on Instagram. Though, it’s a complete lengthy process in itself, but very important also.
3. Take help from automation tools
Thanks to technology, nowadays we have some of the best automation tools in the market like Gramboard through which you can minimize most of your marketing tasks. There are some tasks which require your personal attention, however, there are also so many that will not, so you can automate them.
For example, scheduling posts, liking posts of the users who follow your account, commenting, etc. All these actions play a very significant role in keeping your profile active and maintaining your presence in the platform. And using Socinator, you can efficiently automate all these mundane manual work easily.
4. Run contests
Marketing is all about directing the attention of the people towards your brand. And this is possible when you do something extra for your audience such as running contests, offering discounts and giveaways.
Give a reason to people for following your Instagram profile. However, this does not mean that you are bearing loss for the sake of running contests. You have to be smart enough to come up with the strategies that will let you run profitable giveaways.
5. Use CTA’s in your ads
Now, Instagram allows its users to post ads in the form of stories. So, make the most out of this feature. It has been observed that story ads get more views as compared to the videos, posted on the feed. But running ads only is not enough.
In order to drive sales, you need to redirect your customers to your landing pages and that you can able to do by adding CTA’S in your ads. At least, customers should know what they have to do after watching your ads and where they can get detailed information about the things you are promoting.
6. Post the same content more than once
Generally, people have a misconception that if they promote their products more than once, then people will start ignoring it. But actually, this is the biggest mistake one can make. Think it like a regular Instagram user, they have a lot of options to scroll through and among thousands of other brands, if they check out your Ads just for a second or two, how will they remember it.
Particularly, when people see your posts multiple times, then it piques their interests. They might ignore your product once or twice, but for the third time, they will surely think of giving it a try. So, whatever you want to promote your product or services on Instagram, make sure to keep on posting about them a few more times so that it gets noticed by the people.
7. Connect your Instagram account with Facebook
Since Instagram is taken over by Facebook, they have so many features that work together, and one of those features is, you can connect your Instagram followers to your Facebook business page. By doing this, you can increase your Facebook audience.
Also, this technique is considerably helpful when you have more Instagram followers as compared to Facebook. And most importantly, targeting the audiences of both platforms at a time can bring you positive marketing results and more sales.
8. Use storytelling technique
The current thing trending on Instagram is brands using storytelling tactic to advertise their products. Posting your content on stories is good, but as per the latest trend, posting your stories on Instagram is, in fact, better. Therefore, if you have a story about your brand and you think that it can connect with your audience, then do not hesitate to put if upfront.
Moreover, apart from the original stories, you can also create some interesting stories that can relate your product and then advertise in such a way that people love to hear what you are telling. The reason behind the success of this technique is, people quickly forget what they see, but it will remain in their mind if it is in the form of a story. When your content interests them, they take the time to watch it. So, if you haven’t used this technique before, then you should give it a try.
9. Interact with your customers
With the introduction of so many features on Instagram, now you can connect with your audience in so many ways. Earlier it was only possible by liking the posts and replying to the comments. But now, you can go live on Instagram, chat with your customers, hear their concerns, and do a lot of things. It is also beneficial if you can add interactive posts to your stories.
Remember, this marketing strategy can never go wrong because when customers think that their opinions matter to you, then they will start to trust your company and also tell about your brand to their friends and family. Ultimately, all these will benefit you in the end.
Sales of a company have a lot to do with the marketing strategies. The more you can improve your marketing techniques, the more profit you can make. And Instagram is the best social media platform that is capable enough to get you the desired results of all your marketing efforts. So, try these above strategies and make your Instagram marketing successful than ever before.
Renowned performance marketer, user acquisition expert, and a product fanatic from Bangalore. He is a prominent speaker in masterminds and events in the performance marketing space. Sumit is the Founder of Socioboard, which owns products like Poweradspy, Socinator, Gramboard, DominatorHouse, and mobile apps in social media automation space which have millions of users. Follow me on Facebook, Instagram and Twitter