Facebook acquired WhatsApp for a staggering $19 billion in cash and stock in 2014, its biggest acquisition ever. Since then, there has been anxiety as to the measures the social media giant hopes to implement in order to monetize the app.
Facebook had earlier assured that we won’t be paying to use the app anytime soon. However, WhatsApp users may soon start getting ads served in-app.
Facebook is a profit-driven organization and as such, it was inevitable that we’ll start seeing some type of advertisements inside WhatsApp since the day it purchased the text-messaging app.
The social media giant had previously confirmed plans for monetization and has now announced that WhatsApp ads will start rolling out in 2020. The ads will be served on WhatsApp for Android and iOS.
The first set of ads will be featured on the Whatsapp status stories like regular posts. The ads will occupy the entire screen, but rather than displaying the contact’s name WhatsApp will showcase the name of the company.
Also, a swipe-up link will be included. It’s unclear presently if Facebook has any further designs for ads inside WhatsApp. Eventually, the company could introduce smaller alternatives that display between chats on the conversations list.
Facebook also rolled out new ads for WhatsApp Business which would see ads linked to the accounts find their way over to both Facebook and Instagram.