Whatever the sector of your business online, the main factor for success is the constant increase in accesses, visits and visitor contacts. Creating an online business means creating interaction with users by channelling the desire of the users for your business.
Comfortable to say, but in a world where billions of users are connected at the same time on the internet, looking for an opportunity, a business, or a new business, you have to try to be better than your competition to increase your sales online. You must try to get yourself noticed, to stand out from your competitors to attract new visitors and in the process turn them into customers especially if your goal is to have a successful E-commerce.
If your business online is currently facing challenges in growth, it could be due to some of the reasons we will be analysed below. With the Migration Toolbox, the options for such works come in handy.
Online business and traffic creation
It doesn’t matter if you’re a professional or a company who manages a personal blog or an e-commerce website, to have the visibility in the world of the web today there are two primary channels, but if the traffic, in the long run, doesn’t increase, it could be the fact that you didn’t use the right combination of the two channels to be able to bring in traffic. The advertising channels (Facebook, Twitter, Google or LinkedIn) and social networks.
Placing all your cards on the table for one of these channels, in the long run, can be counterproductive. So if you think an advertising campaign on Google can give you the satisfactory results you need, just because it can provide you with visibility for some keywords, then you are wrong.
The boomerang effect is around the corner; this is after few months of exponential increase in visitors, the average number of visitors seem to align in the long run, not to mention that the return on the increment of the investment must always be kept in mind.
It is said to be a useless investment if the cost for each incoming link we received is higher than the sales rate of the products we offer.
Similarly, risking everything on social networks might lead to the desired results. The posts on the various social networks should follow each other at a frantic pace, and you have to hope that your audience sees your posts each day and that is least unrealistic.
The Right Plan for You
You need a plan that merges the two channels to get the right mix from both without considering that today Google is making any difference. Since 2011, Google has modified the way it evaluates websites in its search results, giving them more importance to useful content for users.
It penalises websites that have few contents and low quality and then rewards those that offer contents that can respond to their user’s needs.