It is becoming a lot easier to find several reasons to dislike or want to distrust Facebook as a social media application.
The business-friendly policies and light responsibilities of this social media network have led to several data breaches accusations that political operatives are making use of it to stir up real-life troubles by pretending to be real people and pitching for or against some particular touchy topics, as well as misuse of user data.
As a consumer, it is not so much of a bad idea if you decide to take everything you read on facebook with a pinch of salt or even just use the social media application purely for fun stuff like interacting with your friends, wishing people happy birthday, and showing off your new photos.
When you make use of Facebook for work, then it is time for you to begin to take things on there seriously. Regardless of what your personal feelings about the platform are, it is very vital that your business is on Facebook because that’s the place where you find the most people on social media. As at the beginning of 2019 facebook had a total of 2.32 billion globally, that is a huge 9% increase from the number recorded as at the beginning of 2018.
A pew survey revealed that 68% of adults in America are on Facebook compared to 35% who currently used Instagram and a lot fewer for other social media platforms. something you might also find very interesting is that about 74% of the American adults on Facebook visit the platform at least once a day.
We understand that not every visitor on Facebook would be interested in your products or services every single time. However, you have better odds at engaging a large number of audience who will be interested in purchasing new and those who will just need to know about the services you render so that later in the future they can become paying customers.
There are so many businesses that have been able to take advantage of Facebook as a way of getting people to know the product they sell and the services they offer that way they get to reach their target audience without having to spend too much and also saving time.
In this article, we’ll be sharing be a few ways in which you can reach your target customers on Facebook and interact with them as regularly as possible.
1. Talk but avoid selling
Search for opportunities to offer your opinions on new sites on articles posted on topics relating to your industry. When you leave comments, you might be tempted to post a link regarding your company but do not make that mistake of leaving such a link in the comments section. Engaging in such would make it seem like you are jumping into someone else’s conversation at a party to make a sales pitch.
2. Share your expertise on Facebook
Something else you can do is to go ahead and share a story that is similar to the one you saw on facebook on your site however it is important that you include a brief introduction about how the story relates to your industry.
Sharing such articles on your website as well as your Facebook page will encourage more visitors to visit your page as well as comment and share your post with their Facebook friends your employees can also get to share this post to educate their friends and also get them interested in your services.
3. Visit and like the pages of peers, vendors, and also clients
When you visit the pages of your pens clients and vendors, they would appreciate the gesture and will most likely replicate by following yours and also sharing your content. You can also take the bold step to become active on Facebook by always posting things on the walls of your customers and clients.
If you sell products, you can post videos showing people who have used your products or people holding your products so that others can relate more with the content. A lot of people are moved more by the things they see so when you share content like videos and pictures people can easily relate to them and even share them on their Facebook pages.
4. Ask questions
A lot of people find it difficult to start conversations both in real life and online. One of the easiest ways to get people to notice you and interact with you is by asking a question. Visit the page of a potential supplier or a vendor even if they are from a different region, then ask questions about the products they sell or service they render.
When you do this you are giving this person on the porch unity to become Xbox and also to engage positively with you at the same time you would be selling yourself as old as would get you to know what you do even though it is indirectly.
5. Include your Facebook information on your site
It is good that you expect Facebook users to visit your site from your posts, but you also want them to be able to visit your Facebook profile from your website. For this to work, what you would need to do is to include links to your Facebook page on all the pages on your website. When you create a business account on Facebook, the platform provides you with all sorts of sizes of badges.
6. Create a blog
When you create a blog, it gives site visitors a lot of reasons to visit you because they would be interested in your site whenever you post fresh content that they can read and also relate to. You can also search for old classic posts and even some of the new ones on your blog and transport them to your facebook page.
This technique is very useful because it is one way to show the general public that you are an expert in your field. It is also very easy for you to share blog posts thereby extending the reach of your content.
7. invite people to like your page
And every post that you make with an invitation to like your page. Even though when people like your page it doesn’t necessarily mean that they are interested or would request your service or purchase your goods immediately. However, the man likes you. I put together increases the chances that more people get to see your future posts organically without you having to pay for boosting.
8. It is important that you think long term
Unless you have budgeted to push out sponsored ads and posts all the time you need to think of Facebook as one of the tools that you can use in getting the word out to as many people as possible. The key here is for you to be active and think about what it is you can do to make people keep coming back to check on your posts and see what it is that you have to offer.
We hope that you have been able to learn a thing or two from this article, and more importantly, we hope that you apply what you have learnt to your business.
We look forward to hearing from you about how you have been able to use Facebook to effectively network with customers. Please do not hesitate to interact with us by leaving a comment in the comment field provided below and also share this post on your social media pages.