What Are Google Penalties and Should Your Business Be Worried About Them?

Google is known to be the most powerful search engine on the Internet. This means that being with Google ensures you are a step above the rest online. And if you are not with Google, well, you may have a problem.


There is nothing more worrisome for a growing business web presence than a Google penalty. This can greatly affect the site’s web traffic and search optimisation which takes a lot of work and time to perfect.

Before being in the bad side with Google, get informed about how to avoid penalties as well as precisely what a penalty constitutes. You will need to be aware of this occurrence if your business sustains itself online.

What is Google Penalty?

Wikipedia defines Google Penalty as: “The negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review. The penalty can be a byproduct or an algorithm, update or an intentional penalisation for various black-hat SEO (Search Engine Optimization) techniques.”

For those that are not familiar with the term “black-hat SEO,” it is the tactic of fraudulently ranking a site higher in the search engine by using deceptive modes of enticing the user or spreading false or ‘spammy’ information on a website. This might work for a while though, but as we know, Google will wise up eventually. Don’t ever try to cheat the system by using black-hat SEO. It’s not worth it in any way.

So, while a penalty may be intentional, it can thus be unintentionally imposed. This is both good and bad news. So if you are watching out for how your website could be viewed by Google negatively, you’re on the right track to preventing penalties.

It’s not always fool-proof though, but Google functions in its way and so do their algorithms. Sometimes, a penalty is unavoidable.

What Does Google Penalize?

Black-hat SEO tricks are by far the penalised most of Google, not only for the simple act of trying to avoid Google’s close observation but also for taking advantage of users and their data. There are various types of black-hat SEO techniques.


This technique is shocking for incurring penalties as it effectively and intentionally misleads users and the search engine.

Cloaking refers to the tactic of showing users a different page from what is shown on Google. Under the broader net of cloaking also includes a one-click violation, which shows a full page to the search engine and only a little portion to the user and cloaking images could also be a tip for Google to penalise a website because of the wrong usage.


Google is Not a Fan of Spam

Some other red flags for Google penalties are hacked sites, hidden text, keyword stuffing, spam, and thin content and unnatural links. Google will penalise by lowering a site’s visibility to users, thus losing already-built and essential optimisation, overall traffic, and revenue.

Recovery is Possible

Your penalty won’t last forever. If you have found yourself penalised unintentionally or not, there are ways of Google penalty recovery, so the worst would be over.

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