As per the data released by JD.com for its 618 shopping festival on 10th June, Chinese smartphone maker Xiaomi has dominated the sales list. It shows that the Xiaomi’s Mi 8 Youth Edition was the leading single-selling product and became the best-selling smartphone.
It was followed by Redmi 6A, Mi 6X, Mi 8 SE, Xiaomi Mi MIX 3, Mi 8 In-display Fingerprint Edition for the second to the sixth position. Then the Apple iPhone XR got the seventh spot, followed by Redmi Note 7, Redmi K20 Pro, and Huawei P30 Pro.
As you can see in the list, eight out of ten products are from Xiaomi. The other two products are from Apple and Huawei — iPhone XR and P30 Pro, holding the seventh and tenth position respectively.
The results aren’t surprising given that on 10th June, during the sale, it was Xiaomi Brand Day on JD.com, where various smartphones from the company were sold at a discounted price. This must have helped Xiaomi lead the list.
For instance, the Mi 8 Youth Edition smartphone with 6GB RAM and 64GB storage was offered at a discount of 300 yuan (approximately $478) and also offered a 50 yuan coupon to the buyers, bringing down the cost to 1,049 yuan (~$152).
Xiaomi has enjoyed relatively good financial results in recent times compared to the disappointing 2015 and 2016. The company announced Q1 2019 revenue of 43.8 billion yuan (~$6.34 billion), making for a 27.2 percent improvement compared to a year ago.
Further, the company also reported net profit of 2.1 billion yuan (~$304 million) for the first quarter of 2019 — up 22.4 percent over Q1 2018. Xiaomi was still in fourth place for the quarter, but saw a 13 percent year-on-year decline in smartphone shipments. However, Xiaomi says its Chinese marketshare has actually increased for three consecutive months.